2024.07.11

The Handle Vanished! Panasonic's "Lamdash Palm" Takes on the Design Revolution in Electric Shavers

#Panasonic

#Shaver

#Lamdash

#Palm

#Grooming

#Electric Shaver

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At electronics stores and online shops, you can compare various electric shavers. While the blade mechanism and specs vary depending on the price, the basic structure consisting of a head and a handle remains quite similar.

Amidst this, Panasonic's "Lamdash Palm," released last September, stood out shockingly far removed from conventional electric shavers. Astonishingly, it lacks the expected "handle."

Introducing a "design revolution" into the world of electric shavers, the "Lamdash Palm." We interviewed members of the development team about its creation secret story.

PROFILE

Yusuke Kitamura

Panasonic Corporation Beauty & Personal Care Division
Personal Brand Management Dept. Men's Grooming Product Planning Section Supervisor

PROFILE

Toru Tanaka

Panasonic Corporation Beauty & Personal Care Division
Personal Brand Management Dept. Personal Domestic Marketing Section

Leading the Electric Shaver World, the Power of "Lamdash"

Firstly, what kind of series is Lamdash by Panasonic?

KitamuraThe history of Panasonic's electric shavers dates back to the first model's release in 1955. Debuting in 2002, the "Lamdash Series" is a high-end series leveraging Panasonic's technology and know-how accumulated over nearly half a century.