01.13TUE
SaveHistory
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
Members-only
2022.11.11
BEAUTY

Providing Virtual Experiences with the Latest AI & AR Technology: Perfect Corp.

#BeautyTech
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
Copied to Clipboard
Leading the lineup with the AR beauty app "YouCam Makeup," Perfect Corp. offers virtual makeup and accessory experiences utilizing advanced facial recognition and AI technology. A year since last year's interview, the company has been continuously releasing new services alongside the development of new technologies.
The BeautyTech market has been showing more excitement post-pandemic. What updates has Perfect Corp. implemented during this time? This time, we spoke with Yorinobu Isozaki, CEO of the company, about their achievements with AI & AR technology and their latest innovations.
PROFILE
Junshin Isozaki

After serving as the Japan representative for various foreign venture firms related to digital media technology, Yorinobu Isozaki joined Perfect Corp. since the establishment of its Japanese branch in 2015. They offer virtual makeup apps like "YouCam Makeup" and numerous AI/AR consumer engagement platforms to many brands, retail stores, and media, establishing an ecosystem.

Providing High-Quality Engagement

What positive impacts have been observed among companies that have introduced AI & AR technology?
It has been proven over the past 1 to 2 years that not only do we increase traffic for the companies that have introduced our technology, but we also have the power to retain customers once they visit.
For example, the stay time on brand e-commerce sites has increased 2 to 4 times for our clients. Additionally, compared to regular organic traffic, customers who experience virtual makeup tend to have a higher conversion rate, leading to purchases and making them fans of the brand or product.

This article is for members only.
Please register to read the rest of the article.
Create an account (Free)Login to your account
What you can do with a membership
  • Read members-only articles
    and use text-to-speech.
  • Unlimited article favourites
    and browsing history.
  • Attend members-only events.
  • Get the latest information
    with our email newsletter.
How was the article?
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
1
A More Controllable Shoe! The Evolution of the ASICS MAGIC SPEED 5

A More Controllable Shoe! The Evolution of the ASICS MAGIC SPEED 5

RESEARCH
2
Tokyo's Only "Grateful Dead" Specialty Shop: Experience the Charm at "Chi Chi's"

Tokyo's Only "Grateful Dead" Specialty Shop: Experience the Charm at "Chi Chi's"

CULTURE
3
What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

CULTURE
4
The Reason Behind the Transformation of Shinjuku Okadaya Main Store, the "Handicraft Theme Park" with 97 Years of History

The Reason Behind the Transformation of Shinjuku Okadaya Main Store, the "Handicraft Theme Park" with 97 Years of History

CULTURE
5
Why Does Muji Need 'MUJI Labo'? How the 'Laboratory' Is Forging the Future and Soul of Craftsmanship

Why Does Muji Need 'MUJI Labo'? How the 'Laboratory' Is Forging the Future and Soul of Craftsmanship

PHILOSOPHY

RELATED ARTICLES

CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

BUSINESSRESEARCHPHILOSOPHYCULTUREBEAUTYINFO
SERIESPROJECTSEVENTSARTISAN
Follow Us
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
businessBUSINESSresearchRESEARCHphilosophyPHILOSOPHYcultureCULTUREbeautyBEAUTYinfoINFO
seriesSERIESprojectsPROJECTSeventsEVENTSFrom Paper to Prayers: The Handiwork of a Takasaki Daruma ArtisanARTISAN
Follow Us
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.