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2025.08.05
CULTURE

Spotlight on the Made in Japan Footwear "BENEXY"—Centered on the 3 "B"s: "Basic," "Born Free," & "Belief"

#BENEXY
#ベネクシー
#sandals
#Made in Japan
#adult casual
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It's the perfect season for sandals. While "sandals" come in a wide range of styles and brands, there is one footwear brand that distinguishes itself by its focus on Made in Japan and a sophisticated, grown-up feel. That brand is BENEXY.
This time, we'll introduce various products from the brand BENEXY, with a focus on their sandals. We spoke with Manabu Shiratori of BENEXY CORPORATION, about the brand's allure and its high level of quality.

Exploring BENEXY's Core: The 3 "B"s

First, we asked about how BENEXY began and its core brand concepts.
"With over 20 years of experience in footwear retail and repair, we have built up the skills and knowledge to truly support our customers' feet. As the culmination of all that experience, we launched our original footwear brand 'BENEXY' in the Fall/Winter 2023 season.
"BENEXY is built around the three themes of 'BASIC,' 'BORN FREE,' and 'BELIEF,' consistently producing Made in Japan products. 'BASIC' stands for timeless, classic design—not trying too hard to be unique, but rather aiming for something that fits easily into everyday life.
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