2023.11.02
From Military Wear to 'It' Fashion: Tracing the History of the Trench Coat Created by 'Burberry'
On September 18, 2023, local Paris time, 'Burberry' launched its 2024 summer collection in London.
They set up a huge tent with the iconic 'Burberry Check' in the selected show venue, Highbury Fields, and showcased the collection on a runway that emulated a green carpet laid on the lawn. The collection, which was inspired by the iridescent colors of the 1940s and sunshade fabric designed to refract sunlight, caught the eye with pieces drawn from the archives. Yet, the highlight was the maison's synonymous trench coat.
A sharp, slim silhouette with a low-waist belt, the trench coat evolved into a completely new proportion. While the trench coat continues to be the cornerstone of the maison, former creative directors have innovatively developed its worldview, securing its place in the world as daily wear beyond trends.
Let's rediscover the allure of Burberry, which has continued to evolve with the trench coat, by looking back at its history.
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Thomas Burberry, the founder of 'Burberry', established the brand bearing his own name in 1856 in Basingstoke, England, after honing his skills as a dressmaker.Share Article
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