2025.04.09
A Closer Look at the Technical Apparel Brand "Ciele" that Leads with Headwear from Montreal
In 2014, Mike Giles, who thought "there is no stylish headwear suitable for running," and Jeremy Bresnen, who was active in the field of in-store displays, began making headwear in Montreal, Canada.
Targeting caps that are suitable for running and can also be worn as a fashion item in everyday life, "Ciele" was established.
Over ten years since the brand's inception, Ciele's popularity is on the rise in Japan as well. Let’s delve into the brand with Chiyo Kunimoto from ALCO INTERNATIONAL LTD.
Creating the World's Best Technical Headwear
"The two runners initially created the 'GOCap,' designed to perform at a high level in any condition, from daily runs to races, and to have a design that makes you want to wear it even off the running track. This item is the fundamental piece of the brand and comes in various color variations, with many headwear items derived from it."The GOCap features a prominent brand logo and a mesh material on top.
"Many people want to wash their hats after running or sports, and this one has a soft flat brim that can be washed in a laundry bag. It resists deformation after washing, which is an essential aspect of easy care.
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