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2023.08.02

Reflecting on Our Heisei Era School Bags with a Focus on "EASTBOY"

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School bags are a mandatory item for schools with specific requirements; however, the level of obsession towards school bags as a trend has always been undeniably significant.

One has to wonder, why do we find ourselves longing for school bags from other schools or brands that cost more than our designated school bags, or wanting to express our originality?

Just like a comrade, our school bags, which accompany us throughout our high school life, have experienced various trends over the years. Nowadays, with the increasing variety of bag types such as backpacks and shoulder bags, we have many more options for school bags compared to the Heisei era (1989-2019).

Even just looking at the period from the 1990s to the 2000s, school bags have gone through various trends. However, since the 2000s, "EASTBOY" has maintained a solid position in the uniform culture.

Why has "EASTBOY" remained popular from the early 2000s to the present day? This time, we want to look back at our school bags filled with the memories of our youth from the 1990s to the present day, focusing on "EASTBOY".

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