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2025.05.16
CULTURE

From Ano-chan to Nogizaka46: The Irresistible Allure of Koenji's Famous Vintage Shop "Fukamidori"

#Koenji
#Vintage Shop
#Fukamidori
#Stylist
#Vintage
#TOTONOU
#Ano
#Nogizaka46
#Aiseki Shokudo
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Known as a vintage paradise, Koenji is always buzzing with young people. Amid the many vintage shops of all genres lining the streets, one shop stands out with a unique vibe: Fukamidori.
Fukamidori has recently gone viral thanks to styling for Ano-chan’s photobook "Ano Arika," supplying outfits for music videos, appearances on Nogizaka46’s YouTube channel "Nogizaka Haishinchu," and the hit variety show "Aiseki Shokudou."
The shop is constantly packed with people carefully browsing vintage finds and seeking advice from the owner, Shogo (often stylized "shogo"). What is it about this place that attracts so many passionate fans?
This time, we had the chance to ask Shogo all about the shop’s special charm.
PROFILE
shogo

Real name: Shogo Harada

Owner of Fukamidori
Instagram

Too Unexpected!? How the Popular Shop "Fukamidori" Was Born

Shogo’s career is truly one-of-a-kind. After stints as an Italian chef, stylist’s assistant, sales rep, and VMD (Visual Merchandising Director), he finally found his path leading him to open the vintage shop Fukamidori.
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