2025.04.04

Exploring the Popularity & History of "Harley-Davidson" T-Shirts

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As the vintage boom takes hold, T-shirts from the 1980s and 1990s, including band and anime T-shirts, are gaining popularity. Among these, the T-shirts of Harley-Davidson, known as the "Harley Tee," have also become trendy items.

Recognized worldwide as a historic motorcycle manufacturer, Harley-Davidson has an equally rich history in apparel, with popular classic graphic items released every year.

This time, I spoke with Satoshi Ezaki, a stylist and the art director at Harley-Davidson Japan K.K., about the history of Harley-Davidson's apparel and the trends surrounding popular T-shirts.

Harley-Davidson's Apparel: Continuing for Over a Century

Let's first delve into the history of the brand. It's important to note that Harley-Davidson, with its 122-year history as a motorcycle manufacturer, dived into apparel early on, leading to a considerable legacy in fashion as well.

"Harley-Davidson was born in 1903 in Wisconsin, USA. The founders were William S. Harley and Arthur Davidson, combining their names to form 'Harley-Davidson.'

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