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2025.05.21
CULTURE

The “Unadorned Beauty” Taught by Hervé Chapelier Bags

#Hervé Chapelier
#bag
#tote bag
#French brand
#simple design
#classic item
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With beautiful colors and a minimalist silhouette, Hervé Chapelier has consistently earned devoted fans both in Japan and around the world, regardless of trends. Hervé Chapelier was born in France in 1976, founded by Hervé Chapelier himself, and has been loved for almost 50 years.
What kind of passion is poured into these bags that have been a part of so many people's daily lives for so long? We sat down with Hirayama from Sunny Side Up Inc., the Japanese distributor, for an in-depth conversation about the brand’s history, the characteristics of its three signature lines, and its future vision.

The Brand’s Origins: French Aesthetics Meet Practicality Found in Los Angeles

Hervé Chapelier grew up in Biarritz, France. While studying abroad in Los Angeles, he encountered colorful and practical bags. Drawing inspiration from that experience, he launched his own brand in 1976.
“At the time, Chapelier was working as an English interpreter. It was through this job that he happened to discover a bag brand that fascinated him, so he started by importing and selling colorful duffel bags.”
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