12.05FRI
2025.11.12
A Man Embodying the Spirit of 1978: 29-Year-Old Kato Yumei on the Freedom and Style of "Showa Suits"
The suits and coats that once colored the street corners of Japan's Showa era. Today, Kato Yumei is reviving them as an "aesthetic of the times." At just 29 years old, he's making waves on short-form video platforms and YouTube with his Showa-era salaryman suit style, celebrated for its remarkable accuracy.
What he reconstructs is not just generic retro, but the specific sensibility embodied in a single year: "1978." The late '70s was an era when social energy, people's attire, and the mood of the city all resonated with fashion.
Why does he remain so dedicated to the year 1978? We sat down with Kato to explore his philosophy and understand what his stylish "Showa look" means for us today.
Inspired by Yokoyama Yasushi and Iwai Jonio
On the day of our interview, Kato arrived in a beige suit, complete with a gold watch and brooch, and tortoiseshell glasses. Meeting him in person, his gentle demeanor adds a touch of glamour and elegance to the overall style, even more so than in his videos. We wondered when he first became captivated by Showa-era suit styles.CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
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