2025.03.06

Longchamp's Iconic Bags "Le Roseau" and "Le Pliage®" Capture the Essence of Leather Craftsmanship

#LONGCHAMP

#leather

#bag

#LE PLIAGE

#LE ROSEAU

#Paris

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Founded in Paris in 1948, Longchamp has garnered support from people around the world for its timeless designs and remarkable functionality, which are both lightweight and durable. In Japan, it is commonly seen being used in various settings, from commuting to studying and travel.

When one thinks of Longchamp, women's bags often come to mind, but it is surprising to note that it originally started as a “pipe shop” selling leather-wrapped pipes. How did Longchamp evolve from a luxury item to bags? We asked Ito from Longchamp Japan.

Began as a Leather-Wrapped Pipe Shop in Paris

Can you tell us about the background behind the brand's creation?

Longchamp was established by Jean Cassegrain and his family. Although the brand is now strongly associated with women's bags, Jean initially managed a tobacco shop in Paris that was founded by his parents in 1926.

After World War II ended in 1945, American soldiers stationed in Europe found L-shaped pipes popular as souvenirs during their return.

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