SaveHistory
/
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
2023.08.04
CULTURE

The World of the "Ultimate Vintage Item – Metal Buttons" as Told by a Specialist Store in Ginza

Copied to Clipboard
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
Vintage fashion has captured the hearts of the younger generation.
In a society where the rapid advancement of fast fashion, characterized by static quality and affordable prices, and even collaborations with famous fashion house designers is setting trends, the psychology and preferences of those who have come to love clothing once worn by "someone, somewhere, at some point" in the pursuit of their unique style will likely give us insights into the cultural depth of fashion.
Within this context, one could argue that "buttons" represent the "ultimate vintage culture".
Among all the parts of a garment, buttons have the longest lifespan. After a few decades, most fabrics deteriorate and threads start unraveling. However, buttons remain as active as ever. Discussions about vintage clothes from the '70s and '60s are quite common, but buttons can tell the stories of centuries.
As the embodiment of "fastening technology," buttons are indispensable when considering the technology that supports fashion.
Share Article
Copied to Clipboard
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
Why is the Cap Brand ’47, which has Grown from Wagon Sales to Officially Licensed by MLB, so Popular?
1

Why is the Cap Brand ’47, which has Grown from Wagon Sales to Officially Licensed by MLB, so Popular?

CULTURE
What is Levi's Mysterious Line 'RED'? Explained in Detail by a Group of Collectors
2

What is Levi's Mysterious Line 'RED'? Explained in Detail by a Group of Collectors

CULTURE
Levi's® SILVERTAB™ – A Contemporary Line Born from the Streets of Japan
3

Levi's® SILVERTAB™ – A Contemporary Line Born from the Streets of Japan

CULTURE
Interview with Sora Shirai: The Secret Behind NIKE SB, Supporting the Feat of Professional Skater Sora Shirai Who's Aiming for the Paris 2024 Olympics
4

Interview with Sora Shirai: The Secret Behind NIKE SB, Supporting the Feat of Professional Skater Sora Shirai Who's Aiming for the Paris 2024 Olympics

CULTURE
Why the Beloved New Balance '860v2' is Gaining Attention among Serious Runners
5

Why the Beloved New Balance '860v2' is Gaining Attention among Serious Runners

CULTURE
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

SaveHistory
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
/
SaveHistory
/
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.