The World of the "Ultimate Vintage Item – Metal Buttons" as Told by a Specialist Store in Ginza

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Vintage fashion has captured the hearts of the younger generation.

In a society where the rapid advancement of fast fashion, characterized by static quality and affordable prices, and even collaborations with famous fashion house designers is setting trends, the psychology and preferences of those who have come to love clothing once worn by "someone, somewhere, at some point" in the pursuit of their unique style will likely give us insights into the cultural depth of fashion.

Within this context, one could argue that "buttons" represent the "ultimate vintage culture".

Among all the parts of a garment, buttons have the longest lifespan. After a few decades, most fabrics deteriorate and threads start unraveling. However, buttons remain as active as ever. Discussions about vintage clothes from the '70s and '60s are quite common, but buttons can tell the stories of centuries.

As the embodiment of "fastening technology," buttons are indispensable when considering the technology that supports fashion.

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