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2024.12.06

Nero, Known for Styling Naomi Watanabe's Hair, Discusses His Hairstylist Craft

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With globalization advancing, more Japanese people are thriving abroad. We spotlight Yuhei Nerome, known as "Nero," who styles hair for New York shows and brand advertisements. After moving overseas solo, he established his atelier and is now involved in styling for international magazine covers, pushing boundaries and achieving success. Many in Japan recognize him as the hairstylist for Naomi Watanabe.
In this interview, we explore how he pursued a career as a hairstylist and built his career abroad. From Nero, who repeatedly expressed his stance on doing what you love, we received an inspiring message for dream-chasers.
PROFILE
Nero/Yuhei Nerome
Nero/Yuhei Nerome

Born in Tokyo in 1986. After graduating from Japan Beauty College, he worked in a hair salon in Japan for four years before moving to the U.S. in 2014. Following his time assisting world-renowned hairstylist Bob Recine, he became independent in 2019 and has since been based in NY. He works on editorials like "Vogue US" and "Another Magazine" and commercial projects for brands including Supreme, adidas, Nike, Y3, and Helmut Lang. Meanwhile, inspired by Andy Warhol's Polaroid series, he began creating self-portraits with his own hair wigs. His portrait series documenting friends who visit his studio for haircuts, using Polaroid's Big Shot and the 1960s large-format camera Deardorff 8x10, sparked interest. His editorial "Nero’s World," where he handled shooting, hairstyling, and casting, graced the cover of "Office Magazine" in 2023, reflecting his vibrant activities as a photographer. In May 2024, he will host his first solo exhibition at Harajuku's concept store "Under R" by Ron Herman, drawing over 1,000 visitors. Additionally, in December, he will hold an exhibition at "authorized gallery" in California, USA.
Instagram / Official Website

Turning Points Come Suddenly

Please tell us about your current activities.
I am a hairstylist based in New York. While the term 'hair and makeup artist' is used in Japan, I specialize solely in hair, not makeup.
I belong to an agency called MA+Group, where I propose hairstyles for magazine shoots and brand advertisements.
 
On days without shoots, I spend time cutting friends' hair in my studio or atelier and doing personal shoots.
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