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2025.05.20
CULTURE

The Reason Behind the Transformation of Shinjuku Okadaya Main Store, the "Handicraft Theme Park" with 97 Years of History

#Okadaya
#handicrafts
#fabric
#cloth
#yarn
#cosplay
#making things
#DIY
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The Shinjuku Okadaya Main Store held its grand reopening this March. Thanks to its convenient location, even those without a particular interest in handicrafts may have visited at least once.
Beloved by handicraft enthusiasts, fashion students, cosplayers, stylists, and countless makers over the years, Okadaya has walked a story-filled path.
So, what is different now about the newly transformed Shinjuku Main Store after its grand reopening? This time, we spoke with Kazusa Saito from Okadaya Co., Ltd.'s Sales Promotion Group and Madoka Suzuki, who is in charge of stage costume and specialty fabrics.

Founded in 1927 (Showa 2): The Birth of Comprehensive Apparel Material Store Okadaya

Shinjuku Okadaya Main Store is located on the street level of More 2nd Street, near where Shinjuku Alta once stood. Year-round, the store draws crowds searching for crafting materials—but how did Okadaya establish itself as a comprehensive apparel supplies shop?
"From what I've heard, it started out as a store specializing in men’s suit buttons.
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