2023.11.21
OMEGA X Swatch – The Untold Story of a Legendary Collaboration and the Creation of 'Bioceramic MoonSwatch Collection'
In March 2022, an innovative collaboration was announced that shook both the watch and fashion industries. This was the 'OMEGA' and 'Swatch' 'Bioceramic MoonSwatch Collection'. The collection received a lot of attention and continues to be a hot topic.
This time, we connected with the offices in Switzerland to delve deeper into the untold story of this collaboration. This is a rare tale that won't be revealed anywhere else and it's a must-read for both OMEGA and Swatch fans.
The Most Sensational Event Since Swatch's Launch 40 Years Ago
Swatch was established in 1983 and with the release of 'GN100', its refined design quickly captured the attention of fashionistas. Moreover, a host of Swatch collectors emerged due to the immense variety of the brand.Since March 1965, all astronauts – including Neil Armstrong and Buzz Aldrin – wore the iconic OMEGA 'Speedmaster Moonwatch' in NASA's pilot missions. People might remember how this collaboration captivated the world when it introduced 11 different models inspired by the Speedmaster. Each model represents a celestial body and is equipped with quartz movement.
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