2024.12.04

The 20th Anniversary of "Fashionable Witches: Love and Berry" Teaches Us the Joy of Styling, According to TPO

#Fashionable Witches Love and Berry

#Heisei Culture

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Heisei's popular kids' card game "Fashionable Witches: Love and Berry (hereafter, Loveberry)" celebrates its 20th anniversary this year.

In this commemorative milestone year, various projects such as collaboration cafes and exhibitions have been launched, creating significant excitement. What keeps Loveberry thrilling our hearts even today?

This time, we spoke with Toshiaki Konno from Sega Corporation, who was in charge of the development and direction of Loveberry, and Rihoko Katsura from the licensing promotion department, who is currently in charge of the 20th-anniversary developments.

Dress-up: A Journey that Mothers & Daughters Can Enjoy Together

Loveberry, a representative of kids' card games for girls, is known as a pioneer in its genre. While it has been beloved by many across generations, how did this creation come to be?

"At that time, we were developing a boys' game called 'Mushiking' in our department, and the project started from the suggestion, 'Let's create a game for girls.'

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