2023.12.14
The Reason Behind the Popularity of 'Paraboot', as Seen Through the History of the Iconic 'MICHAEL' and the Popular 'CHAMBORD'
'Paraboot', which was established in France in 1908, still receives tremendous support from fashion enthusiasts worldwide even after a long history. Paraboot Japan's representative, Jun Watanabe from RPJ Co.,Ltd., helped unravel the secret of its enduring popularity.
Traditional Shoes that Continue to Uphold MADE IN FRANCE
Paraboot's production bases are located in countries such as France, Italy, Spain, and Portugal. As the brand's catalogue expanded alongside its increasing scale, the production sites also expanded beyond France. Although Paraboot shoes are essentially MADE IN EU, traditional models still uphold the MADE IN FRANCE principle. Watanabe provides us with a great perspective by sharing the production background of Paraboot shoes."The firm was established by a man named Rémy Richard Pontvert, who set up Richard-Pontvert SA in the town of Izeaux in eastern France some 115 years ago. Ever since, they have been creating authentic leather shoes and have launched multiple brands other than Paraboot. Today, the company has relocated its headquarters and factories to a neighboring town called Saint-Jean-de-Moirans, where Paraboot is produced."
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