2024.04.01
Introducing the Concept Brand 'REGAL Shoe & Co.' Born From 'REGAL', a Fusion of Classic and Innovative Craftsmanship
Introducing the brand 'REGAL', a familiar brand that has been operating in Japan for a long time as a leather shoe brand. This brand has been operating with a different concept while inheriting the history and technology of REGAL. In this article, we talked to Yukinosuke Morita from the product planning department of Regal Corporation about the history of REGAL, the background to the establishment of REGAL Shoe & Co., and their innovative approach to shoe making.
Interpreting America's REGAL for Today's Fashion
"REGAL is a shoe brand that was founded in Massachusetts, USA in 1880. It was a brand that started expanding nationwide around 1900, and came to Japan in 1961. With a history of over 60 years since its arrival in Japan, it is recognized as a familiar brand domestically as well.When REGAL was launched in Japan, the Ivy League craze was in full swing, and a style of wearing a "VAN Jacket" outer layer with REGAL leather shoes on the feet became explosively popular, rapidly raising the brand's profile. Having lived through that era, REGAL has been loved like a Japanese brand. From then on, the number of people wearing it as a business shoe increased significantly.
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