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CULTURE

Celebrating the 65th Anniversary of 'Snow Peak': Crafting Products that Seamlessly Blend Urban & Natural

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Based in Niigata prefecture, 'Snow Peak' is a brand that carries a wide range of high-end outdoor items.
With camping as the foundation, they conduct various enterprises including apparel, cafes, and 'workations'. This time, we have put a spotlight on the company's apparel range, and we've spoken with the Executive Creator of Apparel Planning and Development Junya Suga from Snow Peak's Planning and Developing Headquarters about the brand's history and details of product development.
"Snow Peak was founded in 1958 by Yukio Yamai, a hardware wholesaler in Niigata. This marks our 65th year of establishment.
"Yukio Yamai, the father of the current president Tohru Yamai, felt dissatisfied with the mountain-climbing equipment available at the time and started developing original climbing gear. This was the beginning of Snow Peak.
"Later, in 1971, the company was reorganized under the name 'Yamaico'. Tohru Yamai joined the company in 1986, which is also when he began renewing Snow Peak as an auto camping brand. Then, in 1996, they changed the company name to Snow Peak Inc., and that's where we are today.

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