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2025.06.18
PHILOSOPHY

The Philosophy Embodied in Anteprima's Wirebags: Timelessly Loved

#Anteprima
#WIREBAG
#shoulder bag
#artisan
#Italy
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As ANTEPRIMA celebrates its 32nd anniversary, the brand continues to be led by Japanese Creative Director Izumi Ogino, who creates this ladies’ brand from Italy.
Among its collection, the "Wirebag," which debuted in 1998, is still a favorite—especially among younger generations—and continues to be a symbol of the brand. We spoke to a designer at ANTEPRIMA Japan Ltd. to uncover the appeal and the reason why it’s so timelessly adored.

A Distinctly Refined Design that’s Making Headlines

The history of Anteprima begins in 1993. Focusing mainly on apparel and knitwear, it built its own unique world as a total fashion brand. The Wirebag, which has become the brand’s signature item, was first introduced in 1998.
"Originally, since we operated a knitwear factory in Hong Kong, knitwear was our forte. I heard that the Wirebag was born when Ogino was visiting material shops in Italy and came across a wire glasses strap. She thought, 'Wouldn’t it be cute to knit that wire into a bag?'—that’s how it all started."
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