Spreading Ethical Fashion with Enter the E: Efforts Toward the Future of Environmental Issues & the Fashion Industry

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Enter the E Co., Ltd., which operates a specialty select shop dealing only in clothes that consider the environment and people. The company was founded in 2019 with the aim of eliminating the environmental and human harm caused by the fashion industry, and in recent years has been expanding its original brand.

We spoke with CEO Tomomi Uetsuki about the background of establishing the ethical fashion business and sustainable choices for clothing.

PROFILE

Tomomi Uetsuki

Enter the E
CEO/ Shop Owner/ Buyer/ Director

In 2009, I witnessed the environmental destruction wrought by the negligent fashion industry and decided to create a society where people can enjoy clothes without causing harm to others or the planet.
I am dedicating my life to achieving the coexistence of "a society where the Earth and people can enjoy clothes."
Founded Enter the E in 2019.
2019 Jury Special Prize at Japan Social Business Summit
2020 Flau Ethical Award
2021 Invited Speaker at Sustainable Brand International Conference
2022 Social Products Award, Social Products Prize
2023 Finalist at Global Contest Fashion Value Challenge Japan
Actively engaged in supervision and public speaking on ethical and sustainable fashion.
Twitter

Wanting to Change a Society Where Beloved Clothes Are Built on Sacrifice

What were the circumstances under which Enter the E Co., Ltd. was established?

With the fact that my grandfather ran a clothing store, I had always been interested in clothes from a young age and had decided long ago on a career in the clothing business. Around 2006, I went to New York to learn about global business and management, but during that time, I was diagnosed with cancer. This changed my relationship with clothing.

Realizing that time in life is limited due to my cancer, I wanted to thoroughly enjoy my life and started spending a lot of money on clothes. I thought clothes were the only pleasure that didn't bother others, and before I knew it, I was 5 million yen in debt. Even though I was determined to enjoy life to the fullest, I felt unfulfilled and empty enjoying fashion alone.

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