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2024.11.12
PHILOSOPHY

Aiming for Comfortable Sleep for Babies & Parents: The Challenge of the Swaddle Brand "ergoPouch"

#ergoPouch
#Swaddle
#baby blanket
#Baby Products
#Baby clothes
#Kids clothes
#Childcare
#Sleep
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Are you aware that there is a significant gap in knowledge and measures regarding baby sleep between Japan and overseas? This knowledge gap is said to directly impact a baby's safety and health.
For example, the typical use of futons in Japan may increase the risk of suffocation for babies. Moreover, if a proper sleep environment is not established, it can lead to unstable sleep for the baby, which in turn may accumulate parental fatigue.
In response to such issues, the Australian sleeping wear brand "ergoPouch" aims to provide a safe and comfortable sleeping environment for both babies and parents by promoting the swaddle culture of wrapping babies in cloth to Japan, thus addressing this serious issue.
This time, we spoke with Yuka Sumida, who operates as a Japanese agent for ergoPouch, about baby sleep, the features of ergoPouch, and future prospects.
PROFILE
Yuka Sumida

COO of weskiii Inc.

Acting as a Creative Director, actively involved in purchasing overseas brands and participating in Instagram live events.

Aiming for Comfortable Sleep for Babies & Parents with Swaddles

First, I asked for advice on promoting comfortable sleep for babies from parents raising children.
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