2025.05.25

[Not Yet Available in Japan] Even at 400,000 Yen, Bags Are Selling Out – The Challenge of Esha Soni, a Distinctive Bag Brand Born in New York

#EshaSoni

#Esha Soni

#Not Yet in Japan

#Luxury Bags

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There is a rising star in the fashion world currently attracting significant attention: Esha Soni, the founder of the luxury brand Esha Soni, which originated in New York in 2022.

Her bags, which combine sculptural forms with strong functionality, are all meticulously handcrafted. Their beauty has earned them the nickname "wearable art."

Beyond design, she is dedicated to social contribution through her foundation. With a passion for striking a balance between profit and giving back to society, Esha is setting the stage for the next generation of luxury. What is her vision for this new era?

PROFILE

Esha Soni

Founder & Designer of the Bag Brand "Esha Soni"

Esha Soni is a bag designer who has demonstrated design prowess and creative leadership at renowned houses like Ralph Lauren, Michael Kors Collection, and Proenza Schouler. Raised in Mumbai, she studied design at FIT in New York and in Florence. She established a foundation to provide education to children in India, which served as the catalyst for launching her eponymous brand. Her creations—rooted in a deep love for materials and craftsmanship—quickly drew attention. In 2023, she was invited by CFDA (Council of Fashion Designers of America) and in 2024 won the Fashion Trust U.S. Accessories Award by Isabel Marant.

Curves that Speak: The Shape of New Luxury

At New York's iconic luxury department stores, Bergdorf Goodman and Barneys New York, the latest brand making a splash is "Esha Soni."

Her debut piece, the signature "The Orb," stands out with its round base, curving body, and soft, rounded top flap. The elegant silhouette integrates a brass top handle, with hand-carved brass parts serving as the hardware.

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