2024.02.15

MediQttO: Providing a Range of Products Tailored to Diverse Needs, for the Vitality of Tomorrow Through Leg Care

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Many people may have experienced the discomfort of their legs not feeling quite right. If the problem persists into the next morning, it can make going out feel burdensome.

Developed with the intent to alleviate such troubles is 'MediQttO', a product line managed by 'Reckitt Benckiser Japan Ltd.'. While many people may associate MediQttO with women's products, they actually began selling men's items in 2023. Offering solutions to 'leg troubles' regardless of gender or age, they cater to a variety of needs.

In this feature, we interviewed Yuko Hirakawa Queiroz Sousa and Ryohei Suzuki of Reckitt Benckiser Japan Ltd. They shared the background to the creation of MediQttO, along with the dedication and intent behind their product development.

PROFILE

Yuko Hirakawa Queiroz Sousa

Reckitt Benckiser Japan Ltd.
Marketing Department, Category Manager

PROFILE

Ryohei Suzuki

Reckitt Benckiser Japan Ltd.
Marketing Department, Assistant Brand Manager

Growing the Brand Following the Birth of 'MediQttO For Sleep'

Reckitt Benckiser Japan Ltd. established its Japanese corporation in July 2000. After various acquisitions and sales of brands, the company now manages several brands, including the hair removal product 'Veet', the dishwasher detergent 'finish', and the hand soap 'Muse'. The leg care brand 'MediQttO' is also one of them.