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2025.08.07
PHILOSOPHY

[From Berlin] Does Your Bag "Deteriorate" or "Evolve"? The Answer from NOWHOW Created by a Repair Artisan & a Stage Director

#NOWHOW
#Berlin
#Sustainable
#Aging
#Collaboration
#Leather
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NOWHOW is a leather goods brand that was born in Berlin, Germany in 2021. NOWHOW STUDIO. The brand is led by a repair artisan specializing in shoes and small leather goods, and a stage art director. Both saw their careers come to a halt during the pandemic, and their encounter gave rise to a philosophy embodied in their bags: a focus on "now" and "how" to live in the present, resulting in bags that are "tools to nurture."
Their lack of formal fashion education enables them to design without being restricted by conventional norms. Their products are thoughtfully engineered to be "hard to break, easy to repair," utilizing the expertise of a repair craftsman. Most notably, the value of their bags increases the more you use them—embracing the beauty of change over time, rather than peaking at the moment of purchase. As slow fashion gains attention, the two are expanding their fanbase by offering an alternative to mass production. We asked them about the roots of their philosophy and their vision for the future.
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