2023.11.06
The Freedom of Genderless Fashion Realized by 'OPT Apparel'
Everyone wants to enjoy fashion, regardless of who they are. However, for transgender men, non-binary individuals, and those who prefer masculine clothing, finding the perfect fit is not always easy.
There is a brand that fulfills this wish. Rebolt Inc.'s OPT apparel is an apparel brand for anyone who feels that transgender men's, non-binary, or masculine fashion fits them. OPT apparel, with its concept of 'let's start with the perfect piece that fits you', is doing various tricks to realize the freedom of genderless fashion.
Furthermore, the website of OPT apparel, which also functions as a community for such individuals, is gathering user feedback and reflecting it in product development and marketing.
The founders of Rebolt Inc., Shiho Shimoyamada and Honami Uchiyama, say the following:
"We want to realize a society where everyone can enjoy fashion in their own way. OPT apparel is a brand for taking that first step."
Create What's Deemed 'Non-existent'
Could you tell us how the apparel brand OPT apparel started?
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