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2025.03.16
PHILOSOPHY

An Apparel Brand Born from a Company Specializing in Prototype Development for Cars & Robots: "ritsu"

#ritsu
#3D printer
#Monozukuri
#Apparel Brand
#Nichinan
#boho chic
#Hair Accessories
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Since former President Obama highlighted the potential of Monozukuri in a speech in 2013, interest in 3D printing has surged. It has expanded beyond the industrial sector to reach the general public, marking the start of a new era in global manufacturing.
Leading the charge with this cutting-edge technology is "ritsu." Established in 2021 as an apparel brand by NICHINAN CORPORATION, Ritsu creatively employs 3D printers for prototype development.
The stunning designs of Ritsu, which blend seamlessly with abstract paintings, are based on technologies honed through Nichinan's expertise in industrial products.
How has Nichinan's technical prowess and ritsu creatively unfolded? We sat down with ritsu's brand director, Ritsu Horie, to learn more.

The Convergence of Nichinan's Technological Strength & Apparel

Although industrial products and apparel appear to belong to different universes of Monozukuri, Nichinan's technology is essential for Ritsu.
Nichinan serves as a development support company specializing in prototype manufacturing for industrial products like cars and robots, aiding various manufacturers in their product development endeavors.
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