11.12WED
2025.10.21
Spinning Light, Weaving Stories: Bead Embroidery Artist Keiji Tagawa on “Three-Dimensional Brilliance”
Weaving the light of each individual bead into a story upon fabric──.
World-renowned haute couture embroidery designer and bead embroidery artist Keiji Tagawa has forged a unique world by fusing a finely honed aesthetic with meticulous technique.
In this interview, he takes us on a deep dive, from the very origins of his craft to his techniques and dedication to materials.
PROFILE
Keiji Tagawa
Bead Embroidery Designer / Specially Appointed Professor at Bunka Gakuen University
Born in Tokyo. Graduated from Meiji University's Faculty of Law.
In 1989, he founded Tilia Co., Ltd. At the same time, he established a studio in India and began working on haute couture bead embroidery.
In 1996, he opened the 'Tilia Embroidery Studio' (embroidery classes).
In April 2016, he was appointed as a Specially Appointed Professor at Bunka Gakuen University.
His current activities are wide-ranging, including exhibitions and embroidery classes across Japan, lavish fashion shows featuring only evening dresses, collaborations with various companies, and numerous appearances on TV, radio, and in magazines.
Tagawa's Encounter with Bead Embroidery
Keiji Tagawa's haute couture bead embroidery captivates all who see it. So, how is this delicate brilliance, which shifts its expression with light and movement, brought to life?
"After graduating from university, I worked at an apparel company and then went back to a vocational school to study again. Around that time, I had the chance to help backstage at a fashion show, and that's where I first encountered haute couture embroidery.
It was a kind of brilliance I had never seen before. Every time a model walked the runway, the clothes sparkled as if they were emitting their own light, constantly changing their appearance. In an era without LEDs, I was genuinely amazed and wondered, 'How is this possible?'
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