'Topo Athletic,' a Footwear Brand Offering a Unique Fit Which Enables A More Natural Way to Run on the Earth

Running shoes which maximize the performance of runners. Among them, 'Topo Athletic' (hereafter: Topo), an American shoe brand, develops revolutionary shoes that can reduce the load on the feet while supporting their natural movement.
 
Although they are a brand founded in 2013, their functional shoes, which offer a unique fit due to their proprietary technology, have gained popularity among trail runners and have an increasing number of fans in Japan.
 
In this article, we've interviewed Yunosuke Yurikusa from Alco International Ltd., the official retailer of Topo in Japan. We will delve into the philosophy and dedication of Topo, their recommended shoes, and the appeal of their products that attract fans.

Topo, a brand with uniquely original shoes that have become a topic of conversation in Japan in the running shoe market teeming with large sporting goods manufacturers. So, what kind of brand is Topo? We asked Yurikusa about the history and characteristics of the brand.
 
"The brand name 'Topo' comes from the name of its founder, Tony Post. Although Post may not be well-known in Japan, he is a sort of legend in the shoe industry in the USA. After acting as the Vice President at the famous leather shoe company 'ROCKPORT,' he was the CEO at 'Vibram USA' for 12 years. During his time at Vibram USA, he created the 'FiveFingers' shoes, which became a hot topic for discussion.