2025.09.16TUE
SaveHistory
NEW New content added
Members-only content has been added!
Register as a member for exclusive articles and events.
Members-only
2022.04.20
PHILOSOPHY

Proposing Clothes for Short Men by UNITED ANTS: An Intimate Social Media Strategy

#Social Commerce
*The text-to-speech feature is generated by AI,
so there may be errors in the reading.
Copied to Clipboard
In today's society, which emphasizes diversity, body diversity is one of fashion's key issues. One such issue is the relationship between height and fashion. Tackling this challenge is the brand UNITED ANTS. UNITED ANTS is a fashion brand specializing in fashion items for short men. This time, we spoke with UNITED ANTS representative, Shigeri Otani, about the efforts and prospects of proposing fashion for short men.
PROFILE
Shigeri Otani
Shigeri Otani

Born in 1994, currently 27 years old. After graduating from university and working at a bag manufacturer for three years, he founded UNITED ANTS.

Targeting Men Under 168cm Based on Personal Experience

Please tell us about the brand's overview and the background of its launch.
UNITED ANTS is a brand launched in January 2021 that manufactures fashion items targeting short men under 168cm tall.
In October 2020, we conducted a crowdfunding campaign through CAMPFIRE, and our flare pants for short men became a hot topic, leading to customer acquisition. After that, we launched our official online site in January last year.
Can you tell us why you targeted men under 168cm in height?
I have been short since childhood and am currently 162cm tall. When I became interested in clothes as a high school and university student and went shopping, I often found it difficult to find clothes that fit me. That experience was one of the factors that led to launching the brand.

This article is for members only.
Please register to read the rest of the article.
Create an account (Free)Login to your account
What you can do with a membership
  • Read members-only articles
    and use text-to-speech.
  • Unlimited article favourites
    and browsing history.
  • Attend members-only events.
  • Get the latest information
    with our email newsletter.
How was the article?
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.
TOP ARTICLES
Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm?
1

Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm?

RESEARCH
The Philosophy of a Glass Artist Who Breathes Life into Light & Heat: Jeremy M. Wintrebert
2

The Philosophy of a Glass Artist Who Breathes Life into Light & Heat: Jeremy M. Wintrebert

PHILOSOPHY
The Art of Mizuhiki Knots & Their Meanings – A Traditional Japanese Craft that Conveys the Heart
3

The Art of Mizuhiki Knots & Their Meanings – A Traditional Japanese Craft that Conveys the Heart

KOGEI
What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu
4

What Era Does the Clothing in "The Apothecary Diaries" Represent? Exploring the Unseen World of Hanfu

CULTURE
Delving into the Allure of the New Balance "998," Which Was Born Just Before the High-Tech Sneaker Boom and Has Garnered Support from Core Fans
5

Delving into the Allure of the New Balance "998," Which Was Born Just Before the High-Tech Sneaker Boom and Has Garnered Support from Core Fans

CULTURE
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
PICKUP CONTENTS
Artisan
Delivering content that shares the value of Japanese crafts, linking past to future.

CATEGORIES
BUSINESSRESEARCHPHILOSOPHYCULTUREBEAUTYINFO
SPECIAL CONTENT
FEATURESSERIESPROJECTSEVENTSARTISANABOUT US
Follow Us
©️ZOZO NEXT, Inc. All Rights Reserved.
fashion tech news is a registered trademark of ZOZO, Inc.
CATEGORIES
businessBUSINESSresearchRESEARCHphilosophyPHILOSOPHYcultureCULTUREbeautyBEAUTYinfoINFO
SPECIAL CONTENT
featuresFEATURESseriesSERIESprojectsPROJECTSeventsEVENTSFind Your Perfect Hasami Ware: A Design Guide for Your Daily LifeARTISANAbout usABOUT US
Follow Us
CONTACT
If you have any questions or enquiries, please enter your details in the form below.
Enquiry item必須

This website uses cookies to enhance user experience and to analyze performance and traffic.
For further information please read our Cookie Policy.