2024.11.23

"100-Year Coat" – The High-End Series of SANYO COAT Embodies the Japanese Spirit of Craftsmanship

#Coat

#SANYO SHOKAI

#SANYO COAT

#100-Year Coat

#Made in Japan

#Manufacturing

#Craftsman

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Since its establishment in 1943, SANYO SHOKAI has been at the forefront of Japanese fashion culture. As a comprehensive apparel manufacturer, it has introduced numerous foreign brands to Japan from the '60s to the '90s, while continuously producing high-quality coats in its own factories from the early days.

Since its founding in 1943, SANYO SHOKAI has led Japanese fashion culture. This comprehensive apparel manufacturer has a strong coat-making legacy, and in 2013, it began the production of the "100-Year Coat"—a culmination of its efforts.

This coat is meticulously crafted from material to sewing, teaching us once again the value of "using good things for a long time and with care."

PROFILE

Shinichi Tanaka

SANYO SHOKAI Ltd. SANYO COAT MD

The History of SANYO SHOKAI Walking Alongside Coats

This time, we spoke with Shinichi Tanaka, the brand's MD. Let's start with the history of coat-making at SANYO SHOKAI.

“SANYO SHOKAI was established in 1943 by founder Nobuyuki Yoshihara in Tokyo during the Pacific War. It initially focused on trading whetstones, but had to restart from scratch after the war. The founder then used a large quantity of blackout curtains made for wartime lighting control to create gentlemen's raincoats. This was our first coat.”