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2025.06.09
RESEARCH

Human Physiology × AddElm: Incredible Technology! Who Would've Thought Denim Could Evolve into Conditioning Wear!

#AddElmTechnology
#Denim
#FunctionalDenim
#Kaihara
#ActiveConditioning
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AddElm TECHNOLOGY possesses proprietary technology for blending minerals that stimulate human physiological responses directly into fibers. Using this technology, they have collaborated with denim manufacturer Kaihara to develop the revolutionary "AddElm" denim. Let’s take a closer look at the background behind the development of this groundbreaking product.

Denim Material Developed with Japan's Renowned Kaihara

What if simply wearing your everyday clothes could make you your best self? That’s the idea realized through AddElm, a lifestyle brand provided by AddElm TECHNOLOGY.
 
With the philosophy "expand your potential", Chairman Ken Sugimoto developed the "HERO SUIT", which enhances the body’s performance.
The "HERO SUIT" was selected as "Best Product" in the Textrends Smart Technology Apparel category at ISPO Munich 24/25.
AddElm has already produced sweatshirts and t-shirts that boost athletic performance, but now, to further enrich their lifestyle line, they've reintroduced denim to their collection.
 
The core of this project is the denim that AddElm developed together with Kaihara, who holds around 50% of the domestic denim market share.
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