2025.03.30
Victorinox's Hit Product: A Deep Dive into the Business Bag "Alox Nero"
The casualization of business style is progressing, and the lines between ON and OFF are becoming increasingly blurred. However, when it comes to a bag for carrying work tools, one still wants to choose a reliable option specifically tailored for business.
For example, the "Victorinox" 's "Alox Nero." The all-black body, made of durable lightweight nylon twill, integrates functional details and the Swiss brand's quality.
Since its debut in 2021, sales have continuously grown, evolving into one of the brand's most popular collections.
Why is the Alox Nero trusted by businesspeople? I asked a press representative from Victorinox Japan, Inc. to find out.
The Multi-tool Known as the “Small Toolbox”
When one hears “Victorinox,” many likely think of “multi-tools.”
“Innovative tools equipped with diverse features such as knives, screwdrivers, scissors, and bottle openers have won numerous awards worldwide since their launch in 1897, and are now permanently displayed in museums like the Museum of Modern Art in New York. In 2017, cumulative production surpassed 500 million units.”
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