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2023.01.06
RESEARCH

Why Many Runners Choose ASICS 'GEL-KAYANO'

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The 'GEL-KAYANO' series from ASICS has been a long-standing favorite brand, supported by many runners for over a quarter of a century since its inception. In particular, beginner runners have often chosen 'GEL-KAYANO' as their first pair of running shoes.
 
A good pair of shoes for beginner runners should offer cushioning, stability, and fit - the three crucial features. The GEL-KAYANO series is considered popular because it balances these three elements at a high level.
How does the 'GEL-KAYANO' successfully achieve a good balance of these three key elements? And what sort of updates were made in the latest model 'GEL-KAYANO 29'? I spoke with the development manager, Hiroki Nakamura, to gain some insight.

Achieving a Smoother Ride While Maintaining Stability

The 'GEL-KAYANO' is a well-known cornerstone of ASICS footwear, beloved by many runners who use it as a training shoe and for full marathons. Being an iconic, long-selling model, points for improvement are highly scrutinized. With the 'GEL-KAYANO 29,' the most significant change is in the structure of the midsole.

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