The Evolutionary Evolution of the Casio G-SHOCK 'MT-G', a Beloved Model Across Generations
Launched in 1999 from the 'G-SHOCK', a watch that claims to be robust enough not to break even when dropped, is the adult G-SHOCK 'MT-G' series. Why was the combined model of metal and resin, the 'MT-G' series, developed, and how has the 'MT-G' evolved? We spoke to Takayasu Akagi, the chief of the G Design Room, the First Design Department of the Casio Design Development Division, about the birth and evolution of the 'MT-G', including introducing the latest works.
The Beginning of 'MT-G' Started from a New Idea for Shock-Resistant Design
'G-SHOCK', synonymous with toughness watches, was explosively popular in the 90s. The introduction of metal models further highlighted its innovative nature. Merging two materials, metal, and resin, to form an adult G-SHOCK, the 'MT-G' series was born. Akagi, who has been involved in the design from the first 'MT-G', the 'GC-2000', spoke about the birth of the series.This article is for members only.
Please register to read the rest of the article.
What you can do with a membership
- Read members-only articles
and use text-to-speech. - Unlimited article favourites
and browsing history. - Attend members-only events.
- Get the latest information
with our email newsletter.
Share Article
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
TOP ARTICLES
RELATED ARTICLES
CONCEPT VIDEO
"fashion tech news" Unveils New Logo & Concept Video
CONTACT
If you have any questions or enquiries, please enter your details in the form below.