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In Paris, France, a new product launch event named 'Nike On Air' took place. One of the iconic technologies of Nike, Air, has been employed in a variety of shoe categories and has evolved since its debut in the 1978 running shoe 'Air Tailwind'.
The latest product line announced in Paris, the host city for this summer's Olympics, including 'NIKE PEGASUS PREMIUM', 'NIKE G.T. HUSTLE 3', and 'NIKE MAXFLY 2', are all equipped with Air. We explore the shoes showcased at 'Nike On Air' and their features.
'Nike On Air' took place at the Palais de Brougniart in Paris. Statues of athletes adorned the entrance
The Dazzling New Air Zoom Unit of the 'NIKE PEGASUS PREMIUM'
The footwear garnering the most attention at 'Nike On Air' was definitely 'NIKE PEGASUS PREMIUM'. The full-length and visible Air Zoom unit, designed to conform to the shape of the foot, is the first of its kind in the Air Zoom units.
This was made possible by leveraging computational design, AI engines, and rapid prototyping—a method that deviates from traditional prototype making.
The midsole includes Nike ZoomX foam, known for its responsiveness and lightweight properties, which is also used in Nike's top racing models; additionally, Nike ReactX foam has been added to the heel area. Nike ReactX Foam, used in 'NIKE INFINITY RUN 4', offers a 13% improvement in energy return compared to the traditional Nike React foam and includes a 43% reduction in carbon emissions during midsole production.