2025.04.15
HOME⇔CAMP Philosophy Embodied: Exploring the Power of Snow Peak's "GORE-TEX Rain Jacket"
The apparel collection of Snow Peak, which began in the autumn-winter season of 2014, has garnered attention in the fashion scene for its stylish designs suitable for urban life, alongside its functionality for outdoor activities.
Among its offerings, the "GORE-TEX Rain" line, introduced in the spring-summer season of 2024, positions itself as the flagship series of rainwear for the brand.
While various rainwear options utilize GORE-TEX, what differentiates Snow Peak's from the rest? Let's check out its capabilities before the peak outdoor season.
PROFILE
Hayato Toyokawa
Snow Peak Inc. Apparel Planning & Design Department
Encounter with a New GORE-TEX Material Considerate of the Environment
We spoke with Toyokawa, who is in charge of Apparel Planning and Design."The concept of Snow Peak's apparel line is HOME⇔CAMP, meaning that our wear is comfortable and stylish whether in the city or the field.
"We previously had a strong image associated with outerwear such as down jackets, so we decided to create rainwear that would serve as the face of the brand for the spring-summer season."
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