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2025.06.19
RESEARCH

Historic British Brand Sunspel: The Secret Behind the Cool Touch of the "Ice Cotton Polo Shirt" Lies in Ultra-Fine Yarn

#Sunspel
#Ice Cotton Polo Shirt
#Functional Material
#Cooling Wear
#British Brand
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When the muggy, unpleasant season arrives, that's exactly when you want to wear performance clothing. Of course, you'd rather opt for something high-quality if given the choice.
This time, we interviewed Yaz Suzuki, Representative Director of Sunspel in Japan, about the "Ice Cotton Polo Shirt", which is perfect for the coming seasons. We dug into details like the material production process, the mechanism behind its cooling effect, and the brand's future plans.
PROFILE
Yaz Suzuki
Yaz Suzuki

Representative Director, Sunspel

Since the Spring/Summer 2023 season, he has been leading Sunspel's business in Japan. Although the brand is best known for its T-shirts, its range also spans knitwear, swimwear, fragrances, and more—proposing not just fashion, but a high quality lifestyle.

A New Sunspel Standard: Stay Cool with Natural Materials

Since its founding in 1860, Sunspel has continued to create high-quality everyday clothing as a prestigious British brand. It's renowned for making the world’s first luxury T-shirt and popularizing boxer shorts globally.
Sunspel’s iconic Classic T-shirt has been crafted by hand with an unchanged pattern since its inception.
Sunspel’s iconic Classic T-shirt has been crafted by hand with an unchanged pattern since its inception.
A sticker featuring the name of the artisan who made it is attached to the tag of each Classic T-shirt.
A sticker featuring the name of the artisan who made it is attached to the tag of each Classic T-shirt.
Among its offerings, the production of the Classic T-shirt is fully handmade by artisans at factories in the UK—a single shirt encapsulates the brand’s time-honored craftsmanship.
Embracing that tradition, one of Sunspel’s new items for the Spring/Summer 2025 season is the "Ice Cotton Polo Shirt".
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