2025.10.15

The Highly-Anticipated Successor to the Hit Shoulder Bag! Putting the Uniqlo 'Multi Pocket Backpack' to the Test!

#Uniqlo

#Multi Pocket Backpack

#Backpack

#Gadget Storage

#Functionality

*The text-to-speech feature is generated by AI,
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*The text-to-speech feature is generated by AI,
so there may be errors in the reading.

UNIQLO’s "Multi Pocket Shoulder Bag" became an instant sensation, going viral on social media for its impressive storage capacity and user-friendly design. Now, its successor, the "Multi Pocket Backpack," has arrived, promising to take the much-loved functionality of the original to the next level. We spoke with Masahiro Otomo, Leader of the Men's MD Department in the Product Division at Uniqlo Co., Ltd., to discover what makes it so special.

The "Multi Pocket Backpack" shown in OLIVE is also available in BLACK. H47cm x W28.5cm x D14cm, ¥4,990 (tax included).

With the increasing miniaturization of our gadgets—from tablets and laptops to smartphones and earbuds—it's easy for the inside of a bag to become a chaotic mess.

"Our research showed a strong demand for a bag that could keep gadgets neatly organized," explains Otomo.

The True Power of the Multi-Pocket Series for Organized Storage

The "Multi Pocket Shoulder Bag" was created in response to this feedback. With two large front pockets, two side sleeve pockets, and an internal laptop sleeve, its impressive storage capacity, packed into a compact frame, quickly gained a following and ignited its popularity.