12.12FRI
2025.12.10
How Did They Make It So Light and Warm? A Behind-the-Scenes Look at the Development of GU's "Warm Padded" Outerwear
The "Warm Padded" series from GU Co., Ltd. strikes a perfect balance between stylish design and high functionality, all at an affordable price, making it a bestselling winter outerwear staple. The secret to its popularity? Continuous updates from materials to design, driven by listening closely to customer feedback.
In this exclusive interview with the team behind "Warm Padded," we delve into its evolution from its predecessor, "Heat Padded," explore the unique materials of the current lineup, and get a glimpse into the brand's vision for the future.
The Quest for "Down-Like Warmth": Developing Unique Materials Through Relentless Innovation
The history of the wildly popular "Warm Padded" series traces back to the "Heat Padded" line, launched in 2020. The core concept was to create "outerwear as warm and light as down," something customers had been eagerly asking for.
"Through extensive trial and error, we developed our own unique ball fiber padding, which is lighter than conventional sheet padding and as fluffy and soft as down. This allowed us to offer trendy designs at accessible prices."
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