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2025.12.02
RESEARCH

As Light as a Cloud: The Woolrich 'Cloud Arctic Parka' Evolves Into the Ultimate Urban Down Jacket

#Woolrich
#WOOLRICH
#down jacket
#outerwear
#functional materials
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Founded in 1830, Woolrich is America's oldest outdoor brand. Its "ARCTIC PARKA," born to protect workers in Alaska, has been a brand icon for over half a century.
This winter, this heavyweight champion of down jackets is embracing a new virtue: lightness. Introducing the "CLOUD ARCTIC PARKA."
We sit down with Chieko Muramatsu, PR for Woolrich Japan, to explore the features of this evolved down jacket from the new "CLOUD SERIES," which debuted for the Fall/Winter 2025 season.
PROFILE
Chieko Muramatsu

Woolrich Japan Inc.

Marketing / PR

The 'Cloud Series' brings a light and soft touch to Woolrich's heavy-duty down collection.
The 'Cloud Series' brings a light and soft touch to Woolrich's heavy-duty down collection.

A New Collection Debuting in Fall/Winter 2025

"The Cloud Series was created in response to shifting winter temperatures from recent climate change, as well as the urban dweller's demand for comfort and mobility. It blends our traditional heavy-duty down with the 'airy, cloud-like lightness' that modern outerwear calls for."
'Arctic Parka' ¥148,500 (incl. tax)
'Arctic Parka' ¥148,500 (incl. tax)

Based on the Brand's Iconic 1972 Down Jacket

The Cloud Arctic Parka, the collection's star piece, is modeled after the classic Arctic Parka.
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