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2025.09.01
RESEARCH

200,000 Units Sold Out Instantly! Behind the Scenes of Workman's Evolved "XShelter Insulation β Light Warm Jacket"

#Workman
#workman
#XShelter
#Insulation β Light Warm Jacket
#cold-weather outerwear
#outdoor
#Koshi Yamada
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"XShelter," a proprietary material developed by Workman, first debuted in the Fall/Winter 2024 season. That season, they released "clothing designed to keep you comfortable in both heat and cold" under the banner of "insulation," and roughly 200,000 units sold out almost immediately. For the following Spring/Summer 2025 season, they rolled out products combining "XShelter" with features like "ultra moisture permeability and release" and "heat protection," all of which proved to be massive hits.
And now, for Fall/Winter 2025, Workman is taking "XShelter" to the next level. They've developed brand-new materials dubbed "Insulation α" and "Insulation β." This time, Workman's official ambassador, Koshi Yamada, sat down with Yutaro Hagura, Chief Buyer of the 6th Product Development Department at Workman Co., Ltd., who was involved in planning the new "XShelter Insulation β Light Warm Jacket," to get the inside scoop on its development.
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