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"Knowing Women. Knowing Society. Knowing Myself" – Japanese Social Issues Highlighted by CEO of "arca," Asako Tsuji
With a focus on "Creative Activism" and aiming to solve business challenges through "communication centered on sociality and purpose" and "branding with an emphasis on worldview," arca, Inc. relaunched Ladyknows on April 10, 2022, as part of its internal business, revealing women's health and social issues and aiming for their resolution.
The project was previously conducted in 2019, and over the three years since, society has changed significantly. Even now, post-pandemic, various issues are being discussed daily. We spoke with Asako Tsuji, CEO of arca, Inc., about the initiatives of the relaunched "Ladyknows" and the current and future social issues surrounding women's health.
PROFILE
Asako Tsuji
CEO of arca, Inc.
A transboundary creator engaging in a wide range of creative direction, from advertising to product production, with two main focuses: "Creative Activism" and "building businesses with ideology and sociality" along with "creating work with a particular worldview."
She is involved in real events, product planning, and brand production. In the spring of 2019, she launched the project "Ladyknows" themed around women's empowerment and healthcare. Since autumn 2019, she has been a regular Wednesday partner on the news program "news zero," addressing social issues as both creator and communicator.
Understanding Society & Facts
Firstly, how did the Ladyknows project by arca, Inc. come about?
Initially, our aim was to deliver "knows" related to women to society, hence the name. Thus, we adopted the catchphrase "Knowing Women. Knowing Society. Knowing Myself." Ladyknows has three categories: Data, Voice, and Event, each carrying out activities based on this catchphrase.This article is for members only.
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