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Restoring People's Colors with Cosmetics: What "COLOR Again" Aims to Achieve Through Upcycling
In the apparel industry, mass production and mass consumption are significant issues. Similarly, in the cosmetics industry, companies are now implementing measures to address waste. The trend cycle in the cosmetics industry is rapid, leading to more than 20,000 tons of waste annually from just the top five Japanese companies. This problem is serious.
Additionally, societal norms around women's cosmetics use, such as "having to wear it" or "it should be like this," are also being questioned more frequently nowadays.
To address these social issues related to cosmetics, since 2021, FICC Inc. and Mångata Corporation have been collaboratively advancing COLOR Again.
This time, we spoke with Manami Ito from FICC and Hisanori Tanaka from Mångata about the initiatives of COLOR Again and its future developments.
PROFILE
Manami Ito
Joined FICC Inc., a brand marketing agency, as a producer in 2017. For four years, she has been heavily involved in promotional areas such as influencer and media tie-ups for beauty products. In 2020, she launched COLOR Again as an in-house project, dedicating herself to building and expanding the business as its manager. Since 2021, she has been part of the marketing consulting team, working on promotions for food manufacturers.
PROFILE
Hisanori Tanaka
After completing a master's course in biological sciences at the Graduate School of Science, The University of Tokyo, in 2012, joined Albion Co., Ltd. (a consolidated subsidiary of Kosé Corporation) in their research department, engaging in research and development of makeup products. He left the company in February 2018. In September 2019, he established Mångata Corporation and launched the SminkArt brand, which has since been featured in over 15 TV broadcasts and numerous radio, newspaper, and magazine articles.
Born Out of the Pandemic, COLOR Again Uses Cosmetics to "Color the Inner Self"
First of all, could you briefly explain the background and purpose of founding COLOR Again?
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