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Simulate Countless Color Makeups with Maison KOSÉ Ginza's "COLOR MACHINE"
KOSÉ Corporation combined the cutting-edge high-speed projection mapping technology owned by the Yoshihiro Watanabe Laboratory at Tokyo Institute of Technology with its own color correction technology to develop a realistic makeup simulation system that can be experienced on your actual face.
This system is applied to the "COLOR MACHINE" featured as a "beauty attraction" at the direct store Maison KOSÉ Ginza. Since its installation during the store renovation in August this year, COLOR MACHINE has become a highly popular attraction, with monthly reservations filling up immediately.
What kind of service is COLOR MACHINE, and what are the technologies involved? This time, we talked to Hioshi Sugizaki, Group Manager of KOSÉ Marketing Strategy Department, and Oishi from the KOSÉ Research Lab for Makeup Products, who was involved in the technology development of COLOR MACHINE.
PROFILE
Hiroshi Sugizaki
Hiroshi Sugizaki
Joined in 2002. After working in sales and brand planning, he is currently part of the marketing strategy department, overseeing the marketing domain while also serving as the representative of the KOSÉ subsidiary KOSÉ Provision Co., Ltd.. In 2019, he launched Maison KOSÉ online, which spans KOSÉ's brands, and expanded the store under the same name to Ginza and Omotesando, providing highly unique beauty services.
PROFILE
Kaoru Oishi
Kaoru Oishi
Joined in 2015. She belongs to the Makeup Products Research Lab and is engaged in the research and development of base makeup formulations, covering a wide range of duties from basic formulation research to product development. She is in charge of the technology and service development of COLOR MACHINE.
Explore Mixed Reality Yourself
You mentioned that the first floor of Maison KOSÉ Ginza was fully renovated in August 2022. Could you tell us more about this?
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