Copernica – AEON Retail's Original Cosmetics Brand – Attributes Its Success to "Capitalizing on the Strength of Retail"

In 2022, AEON Retail launched its first original cosmetics brand, "Copernica." Including skincare and base make-up, nine items were released and are available at AEON, AEON Style, and AEON Net Super. As of this July, "Copernica Stratum Corneum Barrier Serum Primer" was released, bringing the total number of items to 26.

This time, we interviewed AEON Retail Co., Ltd. about Copernica, which has been growing steadily as a brand. We delved into the significance of developing an original brand of cosmetics at AEON, which carries a wide variety of products, including cosmetics, and the secrets to Copernica's growth.

Could you tell us about the launch of Copernica?

The development of Copernica started with the aim of creating a brand that is honest and earnest, responding to latent needs that can only be achieved by retail. It's a unique brand that isn't available from national brands. Our young employees have been appointed as "Copernica Ambassadors," and they are involved in product development.