Leading the Uniform Culture, Eastboy's Next Leap Forward

In the uniform scene from the Heisei (1989-2019) to Reiwa era (2019-present), EASTBOY Co., Ltd. has been indispensable for students.

It gained popularity among students in the late 1990s, and in the 2000s, along with the magazine 'Seventeen', it established its status as a coveted uniform brand. Catching the trends quickly and always reflecting the values of the times, how has Eastboy's uniform evolved now?

In this article, we spoke to the PR and planning staff of Eastboy.

Exploring the Charm of Eastboy, the Symbol of Heisei Uniform Culture

Speaking of Eastboy during the Heisei era, as can be seen in the uniform features in 'Seventeen' at that time, it was indeed a uniform that high school girls aspired to.

The collaboration between Eastboy and 'Seventeen' in the early 2000s gained popularity with the appendices, but what was the background to the collaboration with Eastboy at that time?

"At that time, the models of 'Seventeen' were charismatic, and when those models wore Eastboy's uniforms, there was a great response.