The Reason Vitamin A Is Essential for Treating Skin Damage: The Pioneer of Photoaging Countermeasures "Environ" Explains

In recent years, the cosmetic ingredient "retinol" has been trending and widely discussed on social media. Did you know that retinol is actually a type of vitamin A?
 
It is the skincare brand "Environ," established in 1987, that has been researching this vitamin A for over 30 years.
 
Hence, we asked Yasuko Ohnishi, the brand manager of Environ at Protea Japan Co., Ltd., to explain the surprising strength of vitamin A that many might not know.

Concept: "Photoaging Countermeasure Skincare Products"

Could you tell us what inspired Environ to focus on vitamin A?

Environ was founded by South African plastic surgeon Dr. Des Fernandes after losing two young patients to skin cancer (melanoma).

Dr. Des later studied numerous documents on skin and photo damage, discovering that vitamin A and antioxidants are beneficial for preventing photoaging. This led to the creation of a skincare brand centered around a concept of "not only looking beautiful but transforming the skin itself to be healthy and beautiful." Thus, a vitamin A-infused skincare brand was born.