Deep Pore Cleansing! The Development Secret Behind FANCL's "Deep Clear Face Wash Powder," Which Has Sold 7.88 Million Units

In recent years, natural-looking makeup has become a trend. Consequently, the desire for clear-looking skin has surged.

Focusing on this trend, FANCL developed the enzyme face wash "Deep Clear Face Wash Powder." Since its release in April 2019, it has won numerous awards in beauty magazines and recorded total sales of 7.88 million units. At one point, the demand was so high that production couldn't keep up.

We spoke with Rika Hayashi from FANCL Corporation about the advantages of enzyme face wash and how it differs from other face washes.

Targeting Pores & Roughness

In recent years, enzymes have gained attention in various fields, but what exactly is an enzyme face wash?

Enzymes include "digestive enzymes," "metabolic enzymes," and "food enzymes," each with various enzyme components. Among them, digestive enzymes called proteases, which break down proteins, are commonly used in enzyme face washes.

The surface layer of the skin, the stratum corneum, comprises multiple layers of keratin protein-based dead skin cells.