Articles

10 Times the Hydration Power of Hyaluronic Acid! The Innovativeness of DIC's Cosmetic Brand "fillwith"

2024.07.26

The summer that makes us active is also a season full of troubles for the skin. Makeup melting, sunburn, and prominent pores are common issues.

An innovative cosmetic brand that responds to such troubles is "fillwith." It is gaining attention as a "membrane structure cosmetic" that conditions the skin by creating a comprehensive barrier.

The brand is launched by DIC CORPORATION. DIC is a comprehensive chemical manufacturer with the world's top share in fields like printing inks, organic pigments for ink ingredients, and PPS compounds, a type of synthetic resin. Despite being a chemical company, which seems unrelated to cosmetics, why did they create a cosmetic brand?

We interviewed DIC to learn about its effects, formulations, development episodes, and user reactions. There, we found fillwith's challenge of ingredient development, utilizing natural-derived components to maximize the potential of makeup.

PROFILE

Mika Iiyama

DIC CORPORATION
New Business Division Healthcare Business Unit

After working in the research and development department for pharmaceuticals and agrochemicals, she has been in charge of chemical substance information management within the DIC Group for over 10 years. In 2020, she moved to the New Business Division Healthcare Business Unit and started the new skincare brand "fillwith" using algae-derived ingredients.

PROFILE

Takako Wakabayashi

DIC CORPORATION
New Business Division Healthcare Business Unit

In charge of sales and marketing for the new skincare brand "fillwith," which was started as a new business. After being responsible for public relations and PR at the company for over 10 years, she moved on to management accounting and new business planning before taking her current position.